YouAppi is thrilled to unveil its latest innovation in app marketing: our groundbreaking CTV (Connected TV) retargeting solution, designed to redefine how app advertisers connect with their audiences on the biggest screen at home.
This cutting-edge solution will allow app advertisers to showcase their marketing message to their most valued or lapsed users on high impact CTV channels and measure the impact of their re-engagements for further optimization.
The Rise of Connected TV
The digital landscape is continuously evolving, with more consumers than ever engaging with content across multiple devices, including Connected TVs. While mobile devices still lead in the amount of minutes per day consumers spend on their smartphones, connected TV is rapidly rising in share of voice. In fact, according to eMarketer, in 2024, US adults will spend over 123 minutes — or, just over two hours — watching CTV. This is up from almost 115 minutes in 2023. While this pales in comparison to the almost 235 minutes ( four hours) US adults will spend on mobile devices, CTV is quickly closing the gap.