Affle to acquire YouAppi, a global gaming focused programmatic mobile app marketing platform

Affle (India) Limited (BSE: 542752 & NSE: AFFLE) through its subsidiaries (“Affle”), today announced the signing of definitive agreements to acquire 100% ownership of YouAppi, a global gaming focused programmatic mobile app marketing platform. YouAppi Inc. was incorporated in the USA in 2011 and they have a strong ground presence with teams based out of USA, Israel and Japan.

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX and now YouAppi.

YouAppi delivers a comprehensive range of programmatic mobile app marketing solutions with real-time results optimization for the fast growing gaming industry globally. YouAppi's programmatic mobile app marketing platform deploys AI & ML-powered proprietary technology with sophisticated algorithms and granular audience segmentation for many of the leading global companies.