AppsFlyer’s Performance Index, a prestigious industry benchmark, helps recognize the industry leaders within mobile advertising. The 2021 Edition Index analyzed 623 media sources, 33 billion installs, and over 17,000 apps— a significantly larger database than previous indexes. Other honorees this year included Google, Facebook, Twitter, and TikTok.
“I am honored that YouAppi is once again on the index”, says Moshe Vaknin, CEO and Co-Founder of YouAppi. “It is a real testament to our team’s dedication and to their ability to seamlessly adapt and thrive in a time of massive change in the industry.”
As a subcategory of the Performance Index, the Remarketing Index ranks media sources based on their ability to deliver high-quality users from remarketing campaigns at scale. YouAppi has significantly increased its efforts in this activity through growth and scale in-app remarketing. The company’s success is driven by both volume in the non-gaming category as well as quality in the gaming category for North America.
“The changes in the mobile marketing ecosystem over the past year have shown us that in the midst of chaos, there is opportunity,” notes Hilt Mioduser-Ames, YouAppi VP of Growth and Retargeting. “The Index just affirms our evolving programmatic and creative strategies and what we’ve been building.”