The monthly Pixalate Seller Trust Indexes rank the relative quality of programmatic advertising sellers based on Pixalate's proprietary technology that analyzes more than 100 billion monthly impressions. Global Seller Trust Index (GSTI):
The GSTI ratings are based on an analysis of reach, ads.txt, masking, invalid traffic by type (GIVT and SIVT), and ad viewability. The GSTI represents mobile and desktop web inventory. Mobile Seller Trust Index (MSTI):
The MSTI ratings are based on an analysis of reach, invalid traffic by type, location, and transparency. The MSTI represents mobile in-app inventory. Video Seller Trust Index (VSTI):
The VSTI ratings are based on an analysis of video player size, xGRP, xReach, and invalid traffic by type. The VSTI represents video inventory across screens and devices.
Pixalate is a cross-channel fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality.
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